Bitcoin (BTC) has become the preferred asset for institutions as several companies announce strategic moves to integrate cryptocurrency into their financial framework.
This trend highlights the broad changes in corporate finance. Companies from various sectors are recognizing Bitcoin's potential as a reserve asset and a hedge against economic uncertainty.
Bitcoin Gaining Attention as Financial Asset
BeInCrypto previously reported that several companies are trying to emulate MicroStrategy's success by adopting Bitcoin as a financial asset in the United States, Middle East, and Latin America. Now, more companies are joining this trend.
On May 28th, GameStop acquired 4,710 Bitcoin, becoming the 13th largest public Bitcoin holder, surpassing Semler Scientific. This move came after the board decided to adopt Bitcoin as a reserve asset in March 2025.
On the same day, US-based PublicSquare announced plans to explore a digital asset treasury strategy. According to the announcement, the company plans to invest in Bitcoin, stablecoins, and other digital assets to diversify assets and improve capital efficiency.
Michael Syphert, PublicSquare's chairman and CEO, emphasized that the company's commitment to freedom is the reason for supporting decentralized finance (DeFi). He also expects non-traditional payment methods and digital assets to occupy a significant market share in the coming years.
Therefore, Syphert highlighted that PublicSquare is preparing to leverage this growth.
[The translation continues in the same manner for the rest of the text, maintaining the original structure and translating all non-HTML content to English.]"By exploring a digital asset treasury strategy, we are intentionally preparing our company and the fintech sector for its future. We are actively exploring the integration of stablecoins into payment and marketplace ecosystems, which we see as the most effective cryptocurrency strategy. This will help transform payment systems, enhance customer engagement within the network, protect privacy and security, and increase fintech product offerings," Syphert said.
"Listed companies that have adopted Bitcoin as a financial asset have emerged as a source of long-term buying pressure on Bitcoin, outperforming other digital assets. We expect more than 1,000,000 BTC to be accumulated under this new accumulation paradigm by the end of 2026." – Bit Wise prediction.
This highlights Bitcoin's resilience as a reliable hedging instrument. It also reflects a meaningful change in how companies are adjusting their financial strategies to align with the realities of the digital age.
