Everyone says KOLs make a lot of money. They really do, a lot of money. Top KOLs selectively make money, rather than being driven by money. They cherish their reputation. Top KOLs are generally already quite wealthy. The value they gain from building upward social connections through KOLs far outweighs the value of simply being a KOL. In this era where everyone can be a KOL, you too can become a KOL.