South Korean high-net-worth individuals are reducing their real estate holdings and increasing their allocations to gold and crypto assets.

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According to a report by ETNews, KB Financial Group's "2025 Korea Rich Report" shows that the financial assets of South Korea's high-net-worth individuals have surpassed 3,000 trillion won for the first time. As of 2025, the number of South Korean "rich" individuals (those with either financial or real estate assets exceeding 1 billion won) has increased to 476,000, with total financial assets reaching 3,066 trillion won, an 8.5% increase from the previous year. In terms of asset structure, the proportion of real estate continues to decline, while the proportion of "other assets" such as gold, physical assets, and crypto assets has increased significantly.

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