For many years, Binance has been XEM the world's largest crypto exchange . But as it heads into 2025, the exchange is beginning to show ambitions beyond simply Vai a trading platform. Instead of focusing solely on mature investors, Binance is targeting young – even very young – users to build a generation that is well-educated about digital assets from an early age.
This move stems from a long-term vision: if we want crypto to be widely accepted, we must start with the future, which means the younger generation .
Two products that play a central Vai in this plan are Binance Academy and Binance Junior .
Binance Academy – The world's largest crypto education ecosystem.
Binance Academy isn't a new product, but its growth rate in 2024 has been remarkable. By the end of the year, the Academy had reached over 44 million global users , a significant increase from the previous year. This demonstrates the booming demand for learning about Blockchain, Web3, and digital assets.
The Academy's content focuses on:
Blockchain basics
asset security and self-management
market operating mechanism
DeFi, stablecoins, layer-1, layer-2
long-term investment knowledge
Unlike many other platforms, Academy is built as a standardized knowledge repository , rather than a collection of fragmented and difficult-to-understand content.
Binance Junior – A “crypto savings account” for children aged 6–17.
This is the most attention-grabbing move.
Binance Junior is designed for children, but with maximum parental supervision . Children are not allowed to trade; instead, they learn about:
save
How digital assets work
interest rate
risks and security
The goal is to build healthy financial habits , viewing crypto as part of asset management, not a speculative tool.
Some of the included programs are:
The children's book "ABC's of Crypto" explains Blockchain in child-friendly language.
Visual lessons, illustrations
Badges and gamification to make learning more engaging for children.
This is almost the first time a major crypto company has brought digital assets into a children's educational environment .
Why is Binance targeting the younger generation?
(1) Create financial habits early
Financial behavior is formed between the ages of 6 and 15. If crypto becomes a natural part of financial thinking, this generation will grow up with the following awareness:
Crypto is not "scary".
Digital assets are not just for trading.
Blockchain is a tool in modern finance.
(2) Reduce risks due to lack of knowledge
Most adults approach crypto with a "invest first, learn later" approach, leading to losses, FOMO, and mistakes.
Binance wants to reverse this model.
(3) Building a long-term loyal user community
Today's children → investors in 5–10 years.
Early exposure to the brand and its knowledge is a huge advantage.
(4) Promoting global adoption
When crypto is incorporated into early education, the level of digital asset adoption on a national scale will increase more rapidly.
Impact on the Crypto Ecosystem in the Next 5-10 Years
• Strong demand for digital asset custody and management services.
A generation savvy about digital assets will prioritize secure asset management platforms – such as self-custodial wallets, Cold Storage, and multi-sig solutions.
• Crypto becomes a mainstream financial tool
No longer seen as a "gambling channel," it has become:
savings channel
long-term investment channel
part of the modern financial market
• Accelerate the legalization process of Crypto
Education can be a "soft lever" to encourage governments to build more comprehensive legal frameworks.
Perspective for Vietnam: Great opportunities, but caution is needed.
Vietnam is a market:
Ranked among the world's top in terms of crypto adoption.
Young people are dynamic and love to explore.
high internet and smartphone access rates
If there are crypto education programs like Binance Academy/Junior:
Opportunity:
Reduce FOMO and uninformed surfing.
Creating a generation knowledgeable in Blockchain – who can become developers, researchers, and investors.
Supporting Vietnam to stay ahead of other countries in Web3 development.
Challenge:
Vietnam's legal framework for cryptocurrencies is still being finalized.
Involving children → very sensitive
Clear guidance on security is needed to prevent children from accessing risky transactions.
The application of this model in Vietnam needs to be adjusted in the following ways:
Prioritize education, skills, and financial literacy .
Completely avoid trading, leverage, and quick profits.
Binance is "sowing the seeds" for the future of crypto.
Binance's strategy is not just about commercial interests, but about shaping the future of the entire industry. As the younger generation understands Blockchain as a fundamental skill, Crypto will become a natural part of economic life, just as the Internet became a common skill.
The future of Web3 belongs to those who are prepared today. Binance is aiming to be the first to "plant the seeds," and if successful, they will influence the entire crypto market for decades to come.
The article Binance boosts crypto education for young people first appeared on CoinMoi .
