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Coolpad Group establishes RWA division and initiates exploration of core asset tokenization

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On July 21, 2025, Coolpad Group Limited (Stock Code: 2369) issued a voluntary announcement, declaring the official establishment of the "Real World Asset Tokenization Business Unit" (RWA Business Unit), personally led by Chairman and CEO Mr. Chen Jiajun, specifically dedicated to exploring the tokenization feasibility of the company's core property assets. This move marks Coolpad's official entry into a new phase of Web3.0 and RWA technology integration.

Establishing RWA Business Unit, Exploring Core Asset Tokenization

Coolpad Group will use two core assets as tokenization exploration pilots: the Coolpad Tower in Shenzhen Nanshan and the Coolpad Technology Ecological Park in Dongguan Songshan Lake, both a 5A-grade office building and a high-standard industrial comprehensive park with excellent geographical locations and significant commercial potential and development value. As of December 31, 2024, the company's total investment property value was approximately 3.151 billion Hong Kong dollars, but its market value has long been lower than the net asset book value, indicating that the existing asset value has not been effectively reflected in the capital market. RWA is seen as a potential path to improve asset transparency and liquidity.

RWA is a hot field in global financial technology, aiming to digitize and programmize physical assets through blockchain technology, making them tradable and cross-border liquid. Coolpad's move closely follows the direction advocated by the Hong Kong SAR Government's "Digital Asset Development Policy Declaration 2.0", attempting to leverage Web3.0 infrastructure to systematically reshape traditional asset valuation and operational models.

RWA Technology Helps Asset Transparency and Liquidity Enhancement

In recent years, RWA has gradually become an important bridge connecting traditional financial assets and blockchain technology. According to multiple international consulting institutions, as blockchain infrastructure becomes increasingly mature, the global RWA market is expected to achieve rapid expansion in the coming years, covering various categories such as real estate, debt, commodities, and art. Among these, real estate, due to its stable income attributes and highly asset-based characteristics, has become one of the priority pilot directions for RWA applications.

As an international financial center, Hong Kong has actively promoted compliant digital asset development in recent years, especially with the "Digital Asset Development Policy Declaration 2.0" released in June 2025, which encourages the development of tokenization projects with real value support. RWA is viewed as a policy-friendly technological innovation direction. Coolpad Group's establishment of a dedicated business unit is an active response to this policy background, attempting to leverage Hong Kong's advantages in regulations, market, and talent to open up new perspectives for releasing liquidity from traditional heavy assets.

From an industry perspective, RWA's promotion is expected to reshape asset management logic. On one hand, asset tokenization can help split large real estate into small tradable shares, lowering entry barriers and improving asset liquidity and valuation transparency; on the other hand, combined with smart contracts and on-chain records, it can improve efficiency and trust levels in cross-border financing, revenue distribution, and asset confirmation. For companies currently undervalued in market capitalization, RWA is not just a digital tool but may become a new path for re-evaluating company value and expanding financing boundaries.

Responding to Hong Kong Policy, Promoting Real Estate Asset Tokenization

Coolpad is currently in the initial feasibility research stage, with research focus on asset equity structure, technical adaptation, and legal compliance framework. The company stated that if the pilot project achieves substantial results, it will leverage Chairman Chen Jiajun's extensive resources in the real estate industry to promote tokenization services for more high-quality assets, build an enterprise-level RWA service platform, and expand its business boundaries in the digital asset field.

Coolpad Group reminded shareholders and potential investors to remain cautious when buying and selling company securities and promised to continuously disclose relevant progress in the exploration process. In the future, the company will promote RWA technology pilot implementation in real estate, industrial parks, and other fields through its own practices and collaboration with ecosystem partners, striving to bring new value growth possibilities to the enterprise.

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Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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