Coinbase's strategic rebranding of its Wallet to the Base App on July 16 has ignited a transformative wave in the SocialFi sector. The integration of social posting, direct messaging, and one-tap token minting—seamlessly connected with Zora and Farcaster—has catalyzed unprecedented growth. ZORA token's staggering 440% surge reflects the market's bullish response, while daily token mints skyrocketed from 4,000 to 38,000 at peak. This innovation positions Coinbase at the forefront of decentralized social finance, merging Web3 functionality with mainstream accessibility. The Base App's fusion of social interaction and tokenization mechanics demonstrates how crypto-native platforms can drive mass adoption. Analysts suggest this marks a pivotal moment where SocialFi transitions from niche experimentation to scalable infrastructure, with Coinbase's institutional credibility accelerating ecosystem growth. The ZORA token's performance underscores how strategically aligned partnerships in this space can create exponential value. As of July 2025, this development signals a broader trend of exchanges evolving into multi-chain social hubs, redefining user engagement in decentralized networks.
Coinbase Base App Rebrand Ignites SocialFi Surge, ZORA Token Skyrockets 440%
Coinbase's strategic rebranding of its Wallet to the Base App on July 16 has triggered a seismic shift in the SocialFi landscape. The integration of social posting, direct messaging, and one-tap token minting—seamlessly linked with Zora and Farcaster—has unleashed a flood of new users and creators into the ecosystem.
Zora's metrics tell the story: daily token mints exploded from 4,000 to 38,000 at peak, while trading volume ballooned from $1 million to over $6 million daily. The ZORA token's 440% price surge reflects this frenzy, catapulting its market cap past $200 million as creator payouts multiplied thirtyfold.
This pivot positions Coinbase at the vanguard of tokenized social content adoption, with Zora emerging as the standard-bearer for decentralized social platforms. The 8,000+ daily active smart wallets signal sustained momentum beyond speculative trading.
BRETT Coin: A Base Blockchain Memecoin with Ambitious 2030 Goals
BRETT, a memecoin on the Base blockchain, has rapidly gained traction since its February 2024 launch. Inspired by a character from Matt Furie's "Boys' Club" comic, the token leverages meme culture and community-driven growth to carve its niche. Unlike Pepe the Frog, Furie has no affiliation with the project, but BRETT has nonetheless become a symbol of Coinbase's ethereum Layer 2 network.
Trading at $0.05665 with a market cap of $561 million, BRETT aims for long-term relevance through DeFi integration, strategic partnerships, and sustained hype. Its ERC-20 architecture on Base ensures faster transactions and lower fees compared to Ethereum's mainnet. However, volatility, competition, and regulatory hurdles loom as potential challenges on its path to 2030.
