While there is a widespread perception that individual investors have disappeared from the cryptocurrency market, a claim has emerged that they have merely changed their investment approach. Vugar Usi Zade, Chief Operating Officer of global cryptocurrency exchange Bitget, shared this perspective in an interview with Cointelegraph at the 'Consensus' conference held in Toronto, Canada.
According to Usi Zade, individual investors are now taking an approach that prioritizes utility and sustainability over than short-term speculation. He explained that they are moving away from indiscriminate investment methods towards more strategic and realistic investments. He pointed to a kind of 'investment trauma' caused by the previous cryptocurrency market cycle and macroeconomic uncertainties lasting until 2025 as the background for this change. He particularly noted that the policy stance of the Trump administration created downward pressure on risk assets and increased market instability.
He stated, "The risk appetite of individual investors has become much lower than before because they have observed what happened in the stock market and all other financial sectors. Not only their disposable funds decreased have more cautious and more intelligent in in their investments."
Reflecting these changing investment tendencies, Bitget is also adjusting its service direction. Moving beyond simple trading, they are focusing on strengthening real-life cryptocurrency payment applications and expanding utility-centered services such as 'Bitget Pay' and stablecoin-based solutions.
This interview is evaluated as an demonstrating that the cryptocurrency market is gradually maturing beyond speculation. The analysis suggests that along with individual investors' investors', strategic shifts, the industry's overall service structure is also evolving.
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