May 2025 · Hong Kong
As the integration of Web3 and the real economy deepens, the Web3 platform XOOCITY, incubated by Hong Kong Science Park and strategically supported by Google Cloud, has officially launched its brand digital asset platform XooRWA.
As one of the three core modules of the XOOCITY ecosystem, XooRWA has opened up a pathway between brand value digitization and user collaborative incentives, marking the official landing of the new RWA model of "brand as an asset".
From Exposure to Co-creation: Digital Transformation Path of Brand Value
Traditional brand marketing focuses on "exposure", while XooRWA has created a new participation logic: brands can issue digital assets with real rights through the platform, transforming brand influence into Web3 digital rights that users can participate in, profit from, and circulate.
Relying on on-chain smart contracts, periodic incentive models, and AI distribution mechanisms, XooRWA helps brands build a sustainable user co-creation business system.
Four Core Platform Function Highlights
- Digital Goods Issuance System Brands can launch digital goods with embedded consumption rights, connecting online and offline business scenarios.
- Multi-cycle Incentive Model The "incentive period" drives short-term communication, while the "contract period" binds long-term user consensus, promoting stable community growth.
- On-chain Transparent Execution + AI Intelligent Distribution All transactions and incentive rules are automatically executed by smart contracts, ensuring fairness and transparency, with AI algorithms assisting in task allocation and user profile optimization.
- XooToken Incentive System The platform Token XooToken runs through the platform ecosystem, with users obtaining token incentives through participation, communication, consumption, and other behaviors, which can be used for rights exchange or secondary trading.
First Application: "Cuplore" Shared Coffee Brand Online Pilot
The first batch of cooperative brands is the new retail project Cuplore, initiated by Shenzhen Qidong Network Co., Ltd., which has expanded to over 100 shared coffee stores nationwide.
Through XooRWA, Cuplore issues multiple digital goods card packages, integrating consumption discounts, promotion tasks, membership rights, and XooToken incentives to provide users with a more engaging and sense of belonging brand experience.
- First batch of 10 pilot stores have been launched
- Users can obtain Token rewards by "purchasing digital goods + completing tasks"
- Constructing a new retail community model of "users co-building store brands and sharing growth value"
XOOCITY Ecosystem Comprehensive Collaboration: Building the Operating System for Web3 Business
XooRWA is deeply embedded in the XOOCITY ecosystem, seamlessly collaborating with its subsidiaries:
- XooBay (cross-border e-commerce platform)
- XooEr (AI operations assistant)
- XooToken (Token incentive system)
Forming a complete brand digital empowerment closed loop.
The platform simultaneously connects with Hong Kong Science Park incubation resources and Google Cloud's global cloud infrastructure, providing brands with a high-security, high-performance, and compliant operating environment.
Global Brand Collaboration Fully Open
XooRWA is open to global brand merchants, chain stores, IP licensors, Web3 creators, and community organizations, supporting:
- Customized digital goods issuance and rights model design
- One-stop product launch, task configuration, and reward settlement services
- Community collaboration incentive system and data analysis tools
- Token operation strategy and financial extension guidance
Welcome to join XooRWA and co-build a new business ecosystem where "brands are assets and users are shareholders"!
About XooRWA
XooRWA is a brand digital asset platform developed by the Hong Kong-based Web3 enterprise XOOCITY, with the core concept of "brand as an asset".
The platform is committed to tokenizing a brand's market influence on-chain, making it a core resource for enterprises in dimensions such as expansion, financing, and user incentives. The platform is built with:
- Valuation mechanism
- Issuance guidance system
- Community co-building tools
Significantly lowering the threshold for brands to enter the Web3 and RWA (Real World Assets) fields, helping brands build a sustainable co-creation business network.
