Changpeng "CZ" Zhao, former CEO of Binance, revealed the name of his dog as Broccoli today. A race has begun for the BROCCOLI meme coins while he remains a neutral observer.
CZ is directly involved in the meme coin space after recently criticizing it, but he has no intention of profiting from it. The BROCCOLI tokens for him are like a social experiment, with unpredictable results.
CZ and Broccoli enter the meme space
Changpeng "CZ" Zhao, former CEO of Binance, is predicting a good year for cryptocurrencies. Since being released from prison, he has rejoined a Binance subsidiary and has been actively involved in the community.
However, the meme coin craze has caused some concern for the Binance founder. He accidentally pumped the price of a test token 'TST' in an educational video, and things escalated from there.
Subsequently, CZ criticized the meme coin industry, arguing that Binance's listing processes had issues. Another co-founder, Yi He, defended the company's practices, and CZ's name is now drawing attention in the meme space.
Yesterday, a token based on his dog reached a market capitalization of $14 billion in a short time before collapsing. CZ responded by revealing the name of his dog - Broccoli.
"I just posted a picture and the name of my dog. I did NOT self-issue a meme coin. The community can do that (or not). I may interact with a few more popular meme coins on the BNB Chain (BSC). The BNB Fund may provide rewards for top meme projects on BNB Chain, support LP or other rewards," CZ said.
CZ posted Broccoli's identity as a social experiment; if people want to create a token for his dog, they should at least use the real image of the dog. Subsequently, a few BROCCOLI tokens have appeared, some of which have seen significant spikes.
However, CZ will only play the role of a neutral observer during this time.

In some ways, CZ and the BROCCOLI tokens are reminiscent of another social media-related meme event. Last month, entrepreneur Mark Cuban proposed launching a meme coin, but only to parody the industry.
CZ's actions here are less overtly critical but seem to be a gentle way of mocking the booming market.
So far, his views on meme coins do not appear to have changed much. However, the BROCCOLI tokens are an interesting spectacle, and CZ said he may interact with the most successful projects.
Even if this changes an individual's personal opinion, it is unlikely to have a lasting impact on the broader market. For now, it's all just for fun.